Search Engine Optimization Book

SEO BOOK

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Would people want to link into your site without you asking them to. If no, what creative or original ideas can you add to your site to make people want to.

Picking a Domain Name

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FOR NEW SITES: Pick a domain name that has your primary keywords

in it. Use a short & memorable domain name.

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Register as a .com if possible if you have a global market.

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If you are targeting a specific country or language: register a domain name in that country’s TLD designation (ex: buy a co.uk website for a UK targeted site). Also buy the .com version of your domain name and point it at your country specific location.

Often times certain directories and search engines will either be biased toward local sites or only let local sites in the index.

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If you are going to be working in competitive fields or if you will have large sites you may want to use a different domain for each different language you are targeting.

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Example Domain Names I own: BlackHatSEO.com SEOBook.com

Domain Registration & Hosting

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Register your domain with an ICANN accredited registrar. I use GoDaddy.

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Host your site with a reliable host. I recommend V7inc or DreamHost.

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Fore dynamic sites: make sure your host supports the technology you will be using (such as ASP & PHP) before spending money.

Keyword Selection

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Use a keyword tool to help you find the most targeted keywords for your site. http://www.digitalpoint.com/tools/suggestion/ is free.

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Pick themes or keyword baskets to optimize the various sections of your site around.

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Targeting keyword phrases is a much better idea than trying to target individual words. Keyword phrases tend to be easier to rank well for AND they typically convert far better than individual words.

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Target different keyword phrases on each page.

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