Search Engine Optimization Book

SEO BOOK

There are exceptionally cheap and effective automated techniques which eventually may cause your site to get penalized. If you are setting up throw away domains that may be fine, but if you are not using a throw away domain you will want to avoid those types of techniques.

Timetable:

Most SEOs are not able to gain top rankings or tons of traffic overnight. Make sure you know what to expect and when. If you need traffic in a hurry then you will probably want to use pay per click search engines.

SEO Business Models

Profit Share:

Some SEOs may be interested in working using a profit share business model. This type of relationship requires a great amount of trust from both parties. Usually people who do not know you well will not want to work for a potential share of future profits.

I can not even tell you how many people set up a generic pharmacy template driven affiliate website and want me to work for future profits for them.

Most SEOs are not going to want to work via profit share off the start. If you have an original great idea some may but it is going to be hard for most webmasters to find a profit share SEO partner.

Pay Per Click:

Some marketers specifically sell services for setting up and managing pay per click search engine accounts. Some people charge 20% of ad spend for management, some people charge for account setup and let you run things from there, and some people charge recurring fees.

Different business models will be better for you depending on how competitive your market is and how complex your campaign needs to be. If you have an exceptionally cheap campaign then it will be hard to get people to work for 20% of ad spend.

Sell All Clicks as Pay Per Click:

Some SEOs sell both organic traffic and pay per click ads on a cost per click basis.

This has recurring fees, but also may limit your down payment risk since you are only paying for traffic which you get.

Cloaking and Doorway Pages:

Some software allows people to automatically generate thousands of keyword rich pages a day. Obviously search engines do not like this technique. Some people are exceptionally good at cloaking, but you still may get caught if you use it.

If you find yourself paying only a few hundred dollars you will want to set up different sites for those types of services and you will not want to connect those

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