Search Engine Optimization Book

Chapter

8

SEO BOOK

Hiring an SEO

The Goal of this Ebook:

The goal of this ebook was to be a do it yourself guide to SEO. Some people read through this and say that its too much and they do not want to do it.

The core of SEO is a simple concept…you want other people to link to your with your primary keyword phrases in their link text. That is what good SEO is.

If you do not remember parts of the ebook you can look at it later or ask questions at SEO forums. Additionally the last chapter is a quick start checklist. I decided to add this section to the ebook because I know some people who read this ebook end up wanting to buy SEO services and hopefully I can help them find a good partner.

What are My Goals.

Sales:

That is what most businesses or webmasters want. Some people think they need a number one ranking, but ranking number one in and of itself may not mean a bunch.

Each day around half of all web searches are unique. If you do SEO well then you site not only shows up ok for some of the generic terms related to your products, but also lots of specific terms.

Buying Rankings:

When you buy SEO it is best to pay for targeted traffic instead of just trying to buy a number one ranking. You should communicate clearly with your SEO so they understand what your specific goals are. You also should feel comfortable with them and trust them before you give them any money. If you do not feel comfortable then you are likely better off to keep shopping around.

Pay for quality targeted traffic, do not pay for rankings!

Risk vs Reward:

Some SEO techniques are more risky than others. Make sure you understand what risks are associated with your promotion techniques.

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