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SEO BOOK • Split Tester ( http://www.splittester.com/ ) • Google Contextual AdWords Tips ( http://www.google.com/adwords/context/webinar/1971/index.html ) Large Pay Per Click Search Engines • Google AdWords ( https://adwords.google.com/select/main ) • Overture ( http://www.overture.com ) Smaller Pay Per Click Search Engines • FindWhat ( http://www.findwhat.com ) • Kanoodle ( http://www.kanoodle.com ) • Enhance Interactive ( http://www.enhance.com ) • Search123 ( http://www.search123.com ) • Epilot ( http://www.epilot.com ) Some Notes • Sign up for a Google AdWords account (one time $5 fee which is converted into bid credits) ( https://adwords.google.com/select/main ) • Write down 5 generic terms for your website. Check the traffic for these terms using the Overture Keyword Suggestion Tool.
( http://inventory.overture.com/d/searchinventory/suggestion/ ) • Search for these terms and view how much people are bidding using the Overture bid price tool.
( http://uv.bidtool.overture.com/d/search/tools/bidtool/.Keywords=yourkeyword&mkt=us&lang=en_US ) • Do the words seem like they are worth their price. Do these prices surprise you. • Check the price of these same words with your Google account. Are these prices close to one another. • Write down 10 negative keywords for your site. Why are these words bad. • Write down 10 phrases you think you can make a killing off of. Why are these phrases good. Check the prices, are these generic terms. If they are generic write down ten more terms and compare their prices. • Before spending money on pay per click you should spend hours writing ad copy and many hours performing keyword research. 133
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