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SEO BOOK Lead generation is a smarter way to dive into Google AdWords than trying to sell affiliate products. Since it is common to have a lead generation rate of 10-20% the feedback loop is about 10 times as fast as selling a product that may convert at 1-2%.
Google AdWords Competitive Analysis Software: Google does not give its users tons of information about competing sites. Recently a couple software products hit the market which ping Google and determine the ad display rate and average ad position for your ads and competing ads. You can use this information to see which competitors are most sophisticated and what positions have the most competition and perhaps profits.
AdArchiver is a cheaper lower end product.
AdGooroo is a higher end more sophisticated system. Google also released an API which allows people to build interfacing software.
Additional AdWords Resources: • Google offers a free ebook to help you get the most out of your Google AdWords account.
• Andrew Goodman's Google AdWords report .
• Perry Marshall’s Definitive Guide to Google AdWords .
• Google Advertising Professional Program https://adwords.google.com/select/ProfessionalWelcome • Google’s learning center http://www.google.com/adwords/learningcenter/ • Many of the Google AdWords tips I learned came from Andrew Goodman’s and Perry Marshall’s reports.
Resources Cited Literature: • Overture Advertiser Workbook: (free) ( http://www.content.overture.com/d/USm/ac/tu/ebk.jhtml ) • Google’s Maximum Effect Guide (free) ( http://www.google.com/ads/library/maximimum_effect_dec03.pdf ) • Andrew Goodman’s 21 Way AdWords Report ( http://www.page-zero.com/ ) • Perry Marshall’s Definitive Guide to Google AdWords ( http://www.perrymarshall.com/adwords/ ) 130
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