Search Engine Optimization Book

SEO BOOK

KeywordDiscovery.com

and

GoodKeywords.com

are two additional useful keyword research resources.

When doing pay per click advertising deep keyword research is a fundamental part of most successful campaigns.

The Keys to Doing Well on Overture:

Ensure you target your keywords properly and do not get in bidding wars. Do not bid high prices for exceptionally broad or generic phrases.

Your exact match listings will compete against broad match listings, but if you make a list of targeted phrases then you will not likely pay for as many untargeted clicks as a person bidding for more generic phrases. If you use somewhat generic phrases you will want to make sure you use negative words to block terms you are not interested in.

A few good examples of good negative terms to block are cracks and free.

Keyword tip - spammed out guestbooks: software or searching techniques

which find spammed out guestbooks which have been visited by competitors can help you find many keyword variations. Keyword tools may help you find about 500 keywords, but the guestbooks sometimes may yeild over 5,000.

This free tool

(web based) or

this free tool

(downloadable software) or

this $50 tool

(downloadable software) will help you create a ton of keywords based on different keyword groupings. Using that tool will allow you to quickly create hundreds or thousands of relevant exact match terms. This is the tool I use to make up my extended keyword lists after I have already done primary keyword research.

Microsoft Excel also has a similar feature.

Some of Overture’s partners cut the ad text short so you will want to include your most important words near the beginning of the ad title and ad description.

Overture does not factor clickthrough rate into click cost. A high click through rate may bring more expenses without many more conversions so you will want to prequalify your site visitors. If you are trying to sell bulk stuff at wholesale do not be afraid to use the word wholesale in the title AND use $1,000 minimum order in the ad text.

Ad Writing Tips

There are many subtle hints to doing pay per click advertising correctly. A small change in conversion rate can make a huge difference once scaled out across the entire web. A marginal loss that turns into a marginal profit can become an automated revenue stream if you know how to write your ads correctly.

English to English Conversion

I went to the UK and realized just how different the versions of English are around the world. If you are targeting a specific region or country make sure your ads and

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