Search Engine Optimization Book

SEO BOOK

Overture

How Does Overture Work.

Overture is manually edited pay per click search engine. You write ads for your website and they get approved to appear in the search results on Overture partner websites. Overture bid prices are completely transparent and you can see exactly what your competitors are bidding at any given time.

Overture places exact match listings above broad match listings. This means that if you bid on the exact term that someone is searching for you will rank above ads that are matched via broader matching options.

If you bid 10 cents for “best seo book" and someone else bids 25 cents for “seo books" your best seo book ad will show above theirs if someone is searching for “best seo book." Overture also truncates search terms for ad targeting, so book and books should target the same ads.

Overture Bid Prices vs. Click Costs:

With Overture you pick a maximum bid price and your bid will never exceed that.

Their software has a bid discounter built in, so often times your average bid cost may be less than your bid prices. Overture makes bid prices transparent. In competitive fields competitors will ensure your click costs are near your bid price.

Overture Programs:

Overture has a $50 startup fee (which is converted to click credit), and it has a $20 monthly minimum spend (20 pounds for Overture UK). If you do some searches for Overture and PPC releated terms you will likely find some account opening bonus. Yahoo! occasionally posts $25 or $50 Overture bonus offers in their directory or in other Yahoo! network places. They also have a FastTrack program where their account representatives will set up your account for a one time $199 fee. I recommend taking the time to set up your own account. If you are taking the effort to read this ebook you likely know your products better and are more interested in your own success than the average Overture editor is.

Overture recently launched Local Match, which allows you to target your ads from a .5 to 100 mile radius of your business location. The Local Match product requires that you have a business with a physical address, but it does not require a website.

These ads give driving directions to your place of business. Local Match ads show

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