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Free Open Book
Search Engine Optimization Book |
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SEO BOOK You have to give search engines a chance to react to what is there. It would be much harder to list well for a term such as "search engine marketing" if I got some links with "online promotions" some with "search engine submission" some with "search engine optimization" some with "website promoter"... you get the idea. Why Frequently Changing can be Bad: If you write a blog or a site with rapidly rotating content it makes sense that your copy will constantly be changing. That is not a problem. Where people run into a problem is when they waste time obsessive compulsively tweaking the same page copy over and over again. The time spent doing that might be better doing other promotions. Interactive Elements Resources Cited: Software: • Server Header Check ( http://www.searchengineworld.com/cgi-bin/servercheck.cgi ) • Digital Point Google Ranking Checker ( http://www.digitalpoint.com/tools/keywords ) • Yahoo! Tracker ( http://www.webmaster-gadgets.com/ytracker/ ) • Yahoo! Developer Network – various tools ( http://developer.yahoo.net/wiki/index.cgi.ApplicationList ) 104 |
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