Search Engine Optimization Book

SEO BOOK

You have to give search engines a chance to react to what is there. It would be much harder to list well for a term such as "search engine marketing" if I got some links with "online promotions" some with "search engine submission" some with "search engine optimization" some with "website promoter"... you get the idea.

You have to pick and choose. Using a few variations may be a good idea to make your linking appear as natural linking, but you should focus your anchor text around related niches. After you master a few terms you may want to diversify, but you want to choose wisely and stick with it for a few months. Search engines change their algorithms many times each month. Ranking changes you see are often due to algorithmic changes and not changes in relevancy based on small changes in page copy.

Why Frequently Changing can be Bad:

If you write a blog or a site with rapidly rotating content it makes sense that your copy will constantly be changing. That is not a problem. Where people run into a problem is when they waste time obsessive compulsively tweaking the same page copy over and over again. The time spent doing that might be better doing other promotions.

If you keep changing your page copy and randomly mixing anchor text excessively before you establish your online presence with good links then you will never know what was the best page format or layout.

You will not be sure how you would rank if you picked and stayed with your copy.

Another good idea is to only change one thing at a time since you can not tell why the changes occur if you do change everything. If your site is a complete disaster a makeover may be necessary, otherwise just give it time and keep working on building relevant inbound links.

Interactive Elements

Resources Cited:

Software:

•

Server Header Check (

http://www.searchengineworld.com/cgi-bin/servercheck.cgi

)

•

Digital Point Google Ranking Checker (

http://www.digitalpoint.com/tools/keywords

)

•

Yahoo! Tracker (

http://www.webmaster-gadgets.com/ytracker/

)

•

Yahoo! Developer Network – various tools (

http://developer.yahoo.net/wiki/index.cgi.ApplicationList

)

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