Search Engine Optimization Book

SEO BOOK

provided by these blog networks may not be static in nature, but the viral nature of blogs make them an ideal marketing channel for many messages.

Rent Static Links:

When renting links to improve search engine placement ensure they are static descriptive links versus links with a tracking code or links that get redirected through some sort of ad server. Search engines usually do not evaluate most links which are redirected or sent through an ad server.

Also think of creative ways you can induce free inbound links before spending a ton of money every month on renting links. The best ideas tend to find ways to spread themselves. Money spent improving the idea behind your site is better spent than money spent on renting links since improving your idea or site does not usually have expensive recurring fees associated with it.

Linking Networks:

Currently I do not use any linking network to boost the rankings of my sites, but there are a few innovative new linking networks which are worth mentioning.

Digital Point created a free

cooperative advertising network

where text links are randomly rotated across thousands of sites in the network. The advertising network does not focus on relevancy yet so currently it amounts to a big link farm, but since it is so well integrated into the web and spans so many sites it is rather powerful. Eventually search engines may find a way to negate those links but currently they are rather powerful.

LinkItForward is a link exchange site where you link out to sites to get credits and others will link back to your site. Using this network there may be more reliance on relevancy than the randomness of the Digital Point network, and with

LinkItForward

all the links are non reciprocal /one way links.

Before joining any linking network I would read the pros and the cons listed in this high quality

Threadwatch thread

.

Waiting for Results

Patience is a Virtue:

Many people want to change and change and change until they get to the top. The internet is an amazing direct marketing medium. Change is good. With your website you will want to wait a few months after your initial optimization before you really start changing stuff though.

After you feel the page copy is decently structured for usability and SEO then you do not need to change it over and over again unless you are trying to test it. Often times one of the better ways to test conversion rates is through a split A / B test using pay per click search engines (will be explained in the Pay Per Click chapter).

Be Consistent:

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