Search Engine Optimization Book

SEO BOOK

Example of a Junk Link Request:

If you send junk link exchange requests like this they will usually be deleted as spam. On the same token if you receive a message like this you should delete your spam.

Hello Sir / Ma’am I was at your site today. Great site I was wondering if you would want to exchange links.

I already have a link to you located at http://www.spamsite.com/links/reciprical-links-exchange2/other-sites37.htm As you well know search engines look at links and give sites credit for their incoming links. By linking together we make both of our sites stronger.

Please link to me with the following information <a href="http://www.spamsite.com">Buy Viagra Cheap Phentamine No Prescription Paxil Prozac Online</a>

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Eventually Aggressive Promotion Techniques get Penalized:

Even if a site like that has decent link popularity you can usually bet that they will be losing it soon if they exchange links with all kinds of random sites. Link exchange works up until a point and then eventually it become link farm. A link farm is a site with a bunch of completely unrelated links scattered about in no logical order.

Eventually overly aggressive sites get penalized, but webmasters using those techniques will usually have already started another site, and you may end up suffering for their greed if you link exchange with incredibly aggressive sites.

Another trick they may use is to have you link into their good site and have them link to you from a different domain of essentially no value. Since their good site is not going to get penalized (because it does not link out to anyone) it does not matter much to them if their bad site and your site receive a spam penalty for being part of a link farm.

Free Links & Buying Links

Garbage Links:

While many low quality links may still help over time their value goes down.

Guestbooks and the like are losing their relevancy in search results. Many of the holes in blog software which permitted heavy spamming are also being taken care

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