Search Engine Optimization Book

SEO BOOK

The Problems with Teoma’s Technology:

Since Teoma is so focused on local communities it is easy for people to spoof false topical authority onto a site by creating many sites within a specific theme that commonly link to the spoof site and other randomized authoritative sites on that topic.

Since Teoma does not provide a ton of traffic and Ask Jeeves throws a ton of ads on the top of their search results there is less of a strain on their algorithm by people manipulating search results to gain profit than there is on Google or Yahoo!.

Comparing Search Results

Since different search engines weigh different parts of their algorithms differently they can all have similarly relevancy while having significantly different search results.

Some people are quick to ask how they are being penalized by one search engine because they rank well in one search engine and not another. While many sites do get penalized for aggressive spamming techniques, most sites that do not rank well usually just fail to satisfy the specific ranking algorithm for that specific engine in question.

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Google is primarily focused on anchor text and link popularity.

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Yahoo! focuses a bit more on “on the page" content (while still relying a decent amount on link popularity).

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Teoma is focused on local communities.

It is far easier to spend a good bit of time learning how to get links versus constantly tweaking pages over and over again. I do not worry much about exact keyword density. I know that Yahoo! usually likes it a bit higher and Google usually likes it a bit lower.

This is probably the single most important concept in this whole ebook.

Many people look for links just thinking “link," but often this is not the most effective way to do link building. If you think of the web as a huge social network and think of links as relationships you have a huge advantage over many competitors.

While the on page criteria can vary from engine to engine the ability of off page factors to raise your rankings is limitless. Different search engines will evaluate different links in different ways. In general they all like links pointing at your website, especially links related to your field. Some search engines (such as Teoma) may also boost your rankings if you link out to related resources.

Thumbshots has a

cool ranking tool

(often down / broken due to high traffic) which shows you how sites rank in different search engines so you can glance at how well different algorithms overlap one another. Due to heavy load this tool is not available all the time.

Text in Incoming Links

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