Search Engine Optimization Book

SEO BOOK

In February 2005 I started a new site and through about $2,000 worth of directory submission and link building I had the site ranked top 10 in MSN for a somewhat competitive single word query.

Their search will likely evolve rapidly throughout the remainder of the year. You can learn more about the MSN Search beta product by reading their blog located here:

http://blogs.msdn.com/msnsearch

, and their site owner suggestion guidelines are located at

http://search.msn.com/docs/siteowner.aspx

.

MSN also released their own ad service in France and Singapore. They intend to roll out their own ad sales service to dump Overture sometime near the end of the year.

Teoma / Ask Jeeves

Teoma Search Distribution:

Ask Jeeves and Teoma have a distribution of

around 5% of US search

. Ask bought out Excite, MyWay, and Iwon. This purchase doubled their distribution and may allow them to gain further distribution by cross branding these search sites.

InterActive corporation made a bid for Ask Jeeves. If the sales goes through InterActive will likely cross promote Ask on their other properties such as Expedia.com, Ticketmaster.com, and Match.com.

On the Ask Jeeves site they show many Google AdWords ads at the beginning of search results on highly commercial terms. These ads look very similar to other listings on the page. Ask Jeeves also sells banner based advertising and Kelkoo product ads for some of their more expensive words.

On the Teoma site they only list two ads and keep them separate from the regular results, but most of their traffic comes from their other search properties.

What is Teoma and How Does it Work.

Teoma

is the search engine which powers

Ask Jeeves

. The core of the Teoma search technology is based upon the idea that society and the internet consist of tiny communities which self organize themselves into hubs and authorities.

Hubs and Authorities:

An authority is a site which is linked to by many sites covering that topic. A hub links to many sites on a particular topic. It is said that a good authority has links from many good hubs, and good hubs link to many good authorities.

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