Search Engine Optimization Book

SEO BOOK

If your site gets deindexed from Yahoo! and you think it was due to spam then clean up the spammy stuff and submit your site to the Overture Site Match program. Submitting your site will get it reviewed and recrawled by Yahoo! Slurp if the editors see your site has been fixed.

If your page was removed and you can not afford Overture Site Match read the Yahoo! spam guidelines (

http://help.yahoo.com/help/us/ysear...letions-05.html

) and request a site review at

ystfeedback@yahoo.com

.

Additionally Yahoo! has a search help page which may help answer some of your questions about their search technology

http://help.yahoo.com/help/us/ysearch/index.html

.

Yahoo! and Affiliate Websites:

Yahoo! tries to edit out many of the "site in a box" type affiliate sites as well as any content which does not add value to their search experience. Yahoo! does not hate affiliate websites, they hate unoriginal replicated content as it degrades the quality of their search results if a searcher sees the same things over and over again.

It does not hurt you to have affiliate links on your website as long as you also have some original content.

The Problems With Yahoo!’s Technology:

Since Yahoo! actively edits their search results they will be forced to edit them over and over.

After they remove a site for spam it is very easy for someone to reduplicate that site (and maybe even use a slightly altered version) at another location.

MSN

MSN is one of the top 4 search properties on the web.

MSN Search

switched from Yahoo! to MSN’s technology February 1

st

, 2005. MSN has about 13% market share.

MSN has a search near me feature. Sites can gain a relevancy boost in local search results if they use their address on their site using the following format: 1 Microsoft Way Redmond, WA, 98052 Some of their search results show pages based primarily on page content. The MSN Search technology is also somewhat easy to manipulate with bulk non themed low quality links and other old basic level SEO strategies (such as spammy domain names and keyword rich content). One friend told me that it reminded him of Yahoo! Search from 3 years ago.

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