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SEO BOOK Google’s webmaster guidelines are located at http://www.google.com/webmasters/guidelines.html Problems with Google’s Technology: Since Google has the broadest distribution people also work the hardest to game their system.
Google tends to take the view that any relevancy manipulation is inherently wrong and the SEOs are the enemy. In doing this Google often prevents many quality resources from ranking and ends up occasionally having relevancy which is substandard.
Froogle: Froogle is Google’s shopping search engine. It searches the web to find products and match them up with their associated images. In addition to scouring the web for information Froogle also accepts free data feeds. Information provided through a data feed will list above the information found via the web crawl.
To optimize your site for great Froogle listings you will either want to make sure that your site is designed to make it obvious which pictures go with what prices and descriptions, or submit a data feed. Data feeds are free to submit and expire after 30 days (so it is a good idea to submit a feed every few weeks). There are many automated tools which will automatically submit your data feeds once a day to ensure your Froogle data is current. It is a good idea to use descriptive image names and titles as well as use your keywords in the data you submit to get top Froogle placement.
For more information on Froogle see Froogle Information for Webmasters .
Yahoo! Search What is Yahoo! Search.
The Yahoo! Directory and Yahoo! Search are two entirely separate things. The directory is a manually reviewed collection of websites. Yahoo! Search is powered through various search technologies purchased by Yahoo!. Yahoo! Search probably serves over 100 million searches each day. The directory would likely be lucky to serve more than a few million searches a day.
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