Search Engine Optimization Book Free Open Book

Search Engine Optimization Book

Previous PageNext Page

SEO BOOK

Where to Get Links:

Directories may list your site after you submit it.

You can exchange links with similar web sites.

Writing articles about your topic and placing them on other websites can give you inbound links via the article signature.

Writing press releases can give you inbound links.

People interested in your site may eventually link to you without you asking.

You can participate in forums which provide signature links.

A somewhat recent move which has been exploited is posting comments directed toward your website in weblogs.

How often do Search Engines Crawl.

Search engines constantly crawl the web. Pages that frequently update with strong link popularity may get crawled many times each day. Pages that do not change that often and / or have little link popularity may get crawled only once or twice a month. Since search engines are constantly adding content to their index they are in a constant state of flux.

How Search Engines Evaluate Links:

In the eyes of a search engine, you usually can not control who links to you, but you can control who you link to. In most cases if bad sites link to you it

does not

hurt you. If you link back,

it does

. So in essence it usually does not hurt you to get inbound links from anywhere. You should be rather selective with who you are

willing to link out to though.

Blogs and Weblog Comment Spam:

I recommend finding a weblog with posts about a recent news item you are interested in and posting a comment linking to your site with your real name in it.

The whole point of weblogs is community discussion, so it is not spam to add something useful and link to your web site from it.

What people talk about when they say comment spam is when people post crap like "nice site" with "BUY VIAGRA" in the link. Already software has been made to slow the effectiveness of this technique.

Some weblogs have inline comments (or comments which appear on the same page as the original post). Posting comments on Movable type weblogs can get your website indexed in no time so long as the links are static links. Static links are links that do not go through redirects.

63

Previous PageNext Page


     Main Menu
Main
Table of Contents
Prolog
Cap. 1 - Why Search
Cap. 2 - Brief History of the Web
Cap. 3 - General Internet Topics
Cap. 4 - Writing for Search Engines
Cap. 5 - Interacting with Search Engines
Directories vs. Search Engines
Submitting Your Site
Submitting to Search Engines:
Where to Get Links:
How often do Search Engines Crawl?
How Search Engines Evaluate Links:
Blogs and Weblog Comment Spam:
Rel=NoFollow:
Chat Forums:
Directories worth Getting Links In:
The Open Directory Project:
The Value of a DMOZ Listing:
The Yahoo! Directory:
Regional Yahoo! Directories:
Second Tier Directories:
Mix Things Up!
Industry Specific Directories:
Tips to Pick Directory Categories:
Reasons I Like Second Tier Directories (Great Value):
Directory Traffic:
Reciprocal Link Required:
Directory Warnings:
Places to Find Directories:
The Value of Directory Listings:
Google Ignoring Some Directories:
Search Engines
Google
Yahoo! Search
MSN
Teoma / Ask Jeeves
Comparing Search Results
Text in Incoming Links
Exchanging Links
Want to Trade Links
Free Links & Buying Links
Waiting for Results
Interactive Elements
Some Notes
Cap. 6 - Pay Per Click
Cap. 7 - Monitoring Results
Cap. 8 - Hiring an SEO
Cap. 9 - Quick Start Checklist


More Books
PHP Hacks
Processing Xml With Java - A Guide To Sax, Dom, Jdom, Jaxp, And Trax
The Koran (Holy Qur'an)
Macromedia Flash 8 Bible
Search Engine Optimization for Dummies
YouTube Traffic
PHP 5 for Dummies
Harry Potter and The Chamber of Secrets
Harry Potter and the Sorcerer's Stone
The Pilgrim's Progress
Wireless Hacks
Flash Hacks. 100 Industrial-Strength Tips & Tools
PayPal Hacks. 100 Industrial-Strength Tips and Tools
Amazon Hacks
Pdf Hacks
The Da Vinci Code
Google Hacks
The Holy Bible
Windows XP For Dummies
Harry Potter and the Half-Blood Prince
Seo Book
Upgrading and Repairing Networks
Macromedia Dreamweaver 8 UNLEASHED
Windows XP Annoyances
Windows XP Hacks
Microsoft Windows XP Power Toolkit
Teach Yourself MS Office In 24Hours
iPod & iTunes Missing Manual
PC Hacks 100 Industrial-Strength Tips and Tools
PC Overclocking, Optimization, and Tuning - 2th Edition
PC Hardware In A Nutshell 3rd Edition
PC Hardware in a Nutshell, 2nd Edition
Upgrading and Repairing PCs
Google for Dummies
MySQL Cookbook
Teach Yourself Macromedia Flash 8 In 24 Hours
PHP CookBook
Sams Teach Yourself JavaScript in 24 Hours
PHP5 Manual
Free Games Paper Airplanes
500 Juegos Gratis 500 Giochi Gratis 500 Jeux Gratuits 500 Jogos Gratis 500 Kostenlose Spiele