Search Engine Optimization Book

SEO BOOK

Writing for Search Engines

Chapter

4

Presumably man's spirit should be elevated if he can better review his shady past and analyze more completely and objectively his present problems. - from

As We May Think

by Vannevar Bush.

Finally...What was all that other junk. What do the spiders want to see. What are the best words to use. Where do I place them. ... Don’t worry, the above chapters are not a complete wash. The more you learn about the web, the more you will learn how ideas overlap. Good usability is usually good search engine optimization.

In the

Tipping Point

Malcolm Gladwell shows how

small changes can bear amazing results

. If you can learn to include some of those little extras which make your site better than your competition you will find that others will do your marketing for you. That is why I think it is more important to understand the concepts of the web and the goals of search engines versus just learning flavor of the moment optimization. If everything else is good then you do not need to worry as much about optimization.

Plus knowing the above in addition to doing search engine optimization will allow you to draw lots of visitors and have a higher conversion rate. On the web, when you lose a customer, it is usually forever. The last thing you want to do is draw prospective customers into a minefield they are sure to regret.

Each and every page is a chance to capture or lose customers.

Focusing a Site & Combining Site Ideas:

One time a person contacted me asking for a bit of help with their site. They wanted me to submit their site to directories. When I looked at their site it sold handmade hemp jewelry and SEO services.

In the real world you would never see people do something like this, but many people think it is fine on the web.

On the web there are even more alternatives to your business than in the real world. You need to focus on the consumer that much more.

It is fine to have many unique ideas, but each site should cover its own specific niche. If you cross industries within your site you weaken your brand and offend many people. What are the odds that you were looking for SEO services while you were shopping for hemp.

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