Search Engine Optimization Book

SEO BOOK

Specify Image Details:

To allow quick loading it is a good idea to specify image sizes on the page so the text can load before the image is rendered. It may be a necessity to minimize the number of images, image quality, or image size to have an appropriate page load time.

<img src ="/images/bla.gif" alt="Bla picture." height="300" width="200">

Using CSS to Minimize Page Load Time:

Using an external style sheet will keep many of your design elements on a single common page. This prevents pages from looking jagged due to slightly altering layout specifications from one page to the next. In addition keeping layout code separate from content will decrease page load time.

When users navigate from one page to another they will not need to reload the design elements of the page again since the stylesheet will already be in their cache.

Most typical web users expect pages to download within 8 to 10 seconds at the max. The longer a person waits for a page to download, the more likely they are to have their stream of thought interrupted.

Flash is Evil:

Huge flash images are usually a waste for a few reasons.

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They take a while to load, while the user may be hitting the back button (kiss, kiss, good bye).

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Those who view a flash intro are usually not interested in seeing it every time they come to your site.

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Flash development is an expense which is rarely justified and is rarely focused on the needs of the site visitor.

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Search engines struggle to index, navigate, and classify flash.

Generating Revenue

Create Value and then Extract Profits:

You want to earn money from your site, right. It’s easy if it is a hobby and not the goal. Many sites fail because they place a ton of ads on their site before they even get a loyal following.

Non Commercial Profits:

Even if you are only trying to sell your opinion, you can still earn money from it if you work hard or are creative or outspoken. If you are selling advertising space you first need to win great distribution. You do not win that distribution by throwing too many ads up too early! Offer something worthwhile, and then try to extract value, in that order.

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