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SEO BOOK never heard of. It usually helps you to help other people and you usually can feel good about knowing you helped other people.
Working From Your Strengths: I am typically a bit goofy in the things I say or do. It is why I have created many funny or fun type websites. It is far easier to be myself than to pull off some sort of act.
I am not the best copywriter and I do not write the best sales letter pages. If you read the 33 Days to Online Profits book that comes as a bonus it will include lots of content about copywriting. Many of the things he links to are going to be not worth buying for most people. Much of his information in his report about search engines is inadequate or incorrect.
I still link to his document though because it shows some copywriting techniques that may be helpful. You only need to be great at one thing to be extremely successful on the web. Yanik Silver is good at selling people stuff with compelling copywriting. I do not suggest that you buy most of the stuff he links to in 33 Days to Online Profits, but I do recommend you glance at how he writes copy.
Usability Real Life Example: Memorial Day weekend of 2003 I was a little risky. I drove my car until the gas was just about gone. I was sputtering. I pulled off at a gas station near no others and went to fill up. I pulled up to the first pump and it had a “credit cards do not work" sign on it.
I went into pay cash and the cashier explained it was full service. There was no service man out there. I got rather angry seeing the long line of cars waiting to use the few pumps that worked.
I drove off to find another gas station. I then realized there were no other close gas stations. I went back. I almost got into a wreck on my way back to the gas station.
Now I was even more angry.
I arrived at the gas station. I waited in line again. The car in front of me would not back up and let the person who just finished pumping out. I had to wait until the van on the other side was done. I then had to wait for the guy who would not move to finish.
Negative Advertising: I was finally ready to pump my gas. I tried to use my credit card...after about a minute of processing: "please see cashier... system down." On the pump it stated “pump then pay." So I tried to pump. It did not work.
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