Search Engine Optimization Book

SEO BOOK

Professional Looking Design:

It is worth it to pay someone to make a professional looking design for your site. It is very affordable easy to use a default blog template and pay a logo designer $50 - $200 to design a logo for you. My SEO Book site is not overly simplistic because I am a minimalist; it is overly simplistic because I am a bad designer. It is a default MovableType template with a $99 logo at the top.

It is very easy to find shoddy logo design, but there are some good ones. Recently I purchased many logos I am very happy with off of

The Logo Company

for only $75 each. Buying a good original logo is an exceptionally cheap one time investment. I also recently purchased

AAA logo design software

for $50. I think it is fun to play with, but if you are not graphically inclined you probably will want to pay someone else to design your logo.

Copywriting

Humans do the Buying:

Inevitably it will be human eyes that see your web page. If my first six sections had no good advice, you would not read section seven.

When you create your pages make sure they read well to people versus writing them for robots.

You will need good copy to have a decent conversion rate and to encourage natural linking into your site.

I am currently unaware of any automated buying bots which just surf the web to buy things. (There are automated clicking agents which fraud people, and the people who create them should be shot.)

Copywriting Books:

How do you write for human eyes. I recommend investing into a copywriting book as I am not the best source for this information. Some of the books I have read are

Net Words

,

The Online Copywriter's Handbook

, and

Persuasive Online Copywriting

. Of the three I most highly recommend the third.

Persuasive Online Copywriting

contains a ton of information packed into small convenient chapters which will work out well if you ever need to look back at the information again.

Copywriting Bible:

The above books are great intro to copywriting type books, but if you are looking for a thorough copywriting and advertising book I could recommend no book more than

Tested Advertising Methods

by John Caples. It is more like an encyclopedia of advertising knowledge from one of the world’s best copywriters. It is a bit dated and speaks primarily of print ads, but if you are primarily writing sales copy this is a great book to read.

Horrible Copywriting:

I hoped to have learned something from the hundreds of thousands of pages I have viewed and the books I have read. Here is an example of BAD copywriting: We here at XYZ Corporation know what it means to be successful. In fact sometimes we forget that at one point a long long long time ago we weren't the premiere information distribution technology enhancement resource agency facilitator. Times have change though, and we are. We are....

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