Search Engine Optimization Book

SEO BOOK

(such as Bloglines or FeedDemon) make it easy for people to subscribe to select news channels or websites while blocking out redundant or useless noise.

If you cover a news topic which is saturated you may want to use a news reader to help you organize your news and get the scoop on the latest news as it happens.

The people who are subscribing to RSS feeds are also the most likely to be people who comment on the contents of those sites. If you can figure out a way to get these people to desire to give you their attention you quickly and cheaply reach the most influential voices.

Yahoo! is hoping to take RSS mainstream. Between them and many of the other technology upstarts more and more people are going to be accessing information away from conventional search engines.

If you did not own your site is there any reason you would want to visit it multiple times each week. If you figure out how to make that answer yes then you are ahead of over 95% of competing webmasters.

Changing Your Site

My Trial and Error:

I was a hack and go sort of person off the start. I have remade thousands of web pages though, most of them by inefficient means. Some of my worst mistakes are: using frames, trying to become an affiliate of over 1,000 websites, free money scams, and generally creating garbage without learning about the web.

Business and Change:

The internet is a highly responsive, trackable medium. You should want to change to evaluate consumer response. Successful businesses evolve. Few sites stay on top forever by being stagnant. It’s kind of hard for you to think of change before you even start building your site, but right now I have hundreds of pages which are reminding me of change.

Creating a Site Design:

Seth Godin

offered me some great advice for site design. The best way to make a web page is to steal an outlay idea from another website that is not directly

competing with you. When you go to make your first web page, do so as a

sketch. After you have a good idea (which is at least slightly different than the site you got your idea from), recreate your home page as a picture in an editor such as

Adobe Photoshop

. From there you can pay a design firm to create your page or create it yourself using a program such as

Macromedia Dreamweaver

or Adobe GoLive. Evrsoft also created a free website editor by the name of

FirstPage

.

If you do not mind using an already existing template

OSWD

is a website which has a bunch of free web designs you can chose from. You can start with one of the designs and slightly modify it to make it look unique.

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