Search Engine Optimization Book

SEO BOOK

Cutting through Clutter:

Numerous people have asked me to promote their clutter sites. The correct answer has been no, no, & no. The whole reason search has become such a successful market is because it helps people cut through the clutter.

Each page on a website already has billions of alternatives a click or two away.

Each page is important. The most important thing to do is focus on a specific niche...something you are truly interested in.

Be Useful

Many successful websites are successful because they are syndicated. There are tons of ways you can work to get your site syndicated, but an often overlooked trick is to simply be the most useful site in your niche.

Amazon is successful because they built in features that make it more useful than most other book stores. They added value to their product or service by allowing user feedback, related suggestions, used book sales, and “so you want to" book collection guides to their pages.

Why did I Make Search Engine Sites.

I am fascinated by search engines. I can build a site about search engines only because I am extremely interested in them. Reflecting back upon my decisions I would probably be more successful today if I would have picked just a specific engine (most likely Google) or a specific type, and then expand from there.

My general rule of thumb is to search for what you want to promote, using your favorite search engine. Click on the first listing. If it is not good enough then you should be there. If they know more than you, learn from them. If you devote yourself to becoming a guru on a topic that you already love there is no reason that you can't eventually be there. You are only limited by your own courage, creativity, and efforts.

Tragedy of the Commons & Being Worthy of a Subscription

Nothing can be universally accessible and free without destroying itself

. Some places will host sites for free with the hopes of making revenue off ads. Since it costs virtually nothing to create information (or have a machine generate code for you) a ton is lost on the web.

As more and more information is created more and more unoriginal information is duplicated. It gets to be where sorting through the mess becomes more than most desire to do (this is part of the reason why people use and trust search engines so much). In most industries most people will fail or barely get by while there are a few hyper successful voices.

The solution to the information overload problem is to be so remarkable and interesting that you capture the attention of the audience. RSS and newsreaders

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