Search Engine Optimization Book

Chapter

3

SEO BOOK

General Internet Topics

There is a bunch more work to creating a successful web based business than just SEO. Focusing exclusively on SEO is a BAD CALL. Most sites can become more successful from using SEO, but most sites will not become successful based exclusively on SEO.

This chapter is dedicated to some of the tips I learned from my personal experiences and many of the books people recommended I read.

Learning Your Subject

Good is bad on the web.

To be successful you should do something that has not been done before or do it in a way that is better than what anyone else is doing.

Quantity VS Quality:

Most Internet Businesses Fail:

Many people are in a rush to build, thinking they are ready to cash in on the next gold mine. A ton of money changes hands on the internet, yet most internet

businesses fail, why. People think they can make something rather large that is

pretty good. Logic like "if I make a dollar a day off each page and have 200 pages I would not need to work." The low cost of content creation can lead to poor document quality. If you say one incorrect thing you may lose the trust of a prospective customer, sometimes for life.

Making information which just turns out to be more clutter rarely makes a long term successful website. If you don't have passion for what you do it is much harder to be successful in a completely open environment.

Long Term Investment Strategy:

Bambi Francisco asked Mike Moritz (of Sequoia Capital) how he chooses what companies to invest in. His reply was "It's the idea that the founders are doing something that they think is useful for themselves, And, then, eventually perhaps, coincidentally, perhaps accidentally, they discover that the product or service that they have built because they wanted to use something like this is that of great interest to lots of other people." If you create something that you enjoy which is exceptionally useful you stand a good chance of being successful.

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