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SEO BOOK Interactive Elements Resources cited: • The effect of domain name on anchor text: ( http://www.search-marketing.info/newsletter/articles/domain-name.htm ) • Rob Frankel’s free branding clinic ( http://frankelbiz.com/conf/CNFcalendar.php.m=conf ) • GoDaddy domain registrar ( http://www.godaddy.com ) • ICANN domain registration information ( http://www.icann.org/ ) • Internet Hosting Report ( http://www.internet-hosting-report.com/ ) • Dreamhost hosting ( http://www.dreamhost.com ) • Pair ( http://www.pair.com ) • $3.75 hosting ( http://www.3.75-hosting.com ) Some Notes 1. Why do you want to build your website. Why should people buy off your site and not Salesman Steve’s Super Site. What makes you different. 2. Who is your target audience. 3. Is your goal to play cat and mouse to extract quick profits, or are you investing for the long term. Neither is wrong, it just makes sense to chose one or the other and act accordingly. 4. List 5 websites you think are amazing. Why are they amazing. 5. Create 5 different domain names. Make at least 1 of them funny. Tell them to a half dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well. 6. Buy your own name. As you change you can change this site to be whatever you want. 16
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