Search Engine Optimization Book Free Open Book

Search Engine Optimization Book

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SEO BOOK

If you are creating and interlinking sites exclusively for the reason to manipulate search results then you stand a good chance to eventually be penalized.

You probably do not want to use the same WHOIS data on a large number of sites if the sites are made with deceptive intent. Additionally you may want to register sites at a variety of registrars so there is no discernable pattern. Also if you register a ton of your domains via proxy that too can look somewhat suspicious.

Registering Domains:

I usually register my domains at

http://www.GoDaddy.com

because they have exceptionally reasonable prices.

Domain Registration VS Hosting:

Whenever you register a domain make sure you register it at an

ICANN

accredited

registrar. Whenever you host a domain use a reliable host. It is usually a bad idea

to cross the two.

When people register a site at a host it may be hard to renew registration if you want to change who your host is. Buy hosting from a host and not a registrar.

Many registrars do not have good technical support and do not place enough value on their hosted clients.

Hosting

Problems With Bad Hosting:

There are a ton of unreliable hosts on the web. Hosting is one thing I recommend spending good money on. If your site is down you may lose customers and spiders may not be able to spider your site.

Some extremely low quality hosts will place hundreds or thousands of domains on a single IP address on a single server. This may cause system lag and overload the server.

Bad Hosting Real Life Example:

Like most webmasters I learned about bad hosting the wrong way. My very first host sucked. Hosting that is down often is absolutely useless.

Recommended Hosts:

Most of my good sites are hosted by

Dreamhost

or

Pair

. Both have provided me with reliable hosting and responsive customer service.

Dedicated VS Shared Hosting:

I have found shared hosting to work well for me, though some people recommend using dedicated hosting (which is more expensive). Shared hosting places many

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     Main Menu
Main
Table of Contents
Prolog
Cap. 1 - Why Search
Cap. 2 - Brief History of the Web
The Goal of a Search Engine
Origins of the Web
Commercialized Cat and Mouse
Choosing a Domain Name
Before You Begin:
A Horrible Domain Idea:
Dashed Domain Names:
Long vs Short URLs:
TLD Domain Selection:
Have a Site for Each Language:
Branding Your Name:
Branding Your Site:
The Right Domain Name:
Buying Multiple Names:
Example of Breaking Ideas Down into Niche Sites:
Generic VS Unique Names:
Creating a Topical Website Network:
Registering Domains:
Domain Registration VS Hosting:
Hosting
Interactive Elements
Some Notes
Cap. 3 - General Internet Topics
Cap. 4 - Writing for Search Engines
Cap. 5 - Interacting with Search Engines
Cap. 6 - Pay Per Click
Cap. 7 - Monitoring Results
Cap. 8 - Hiring an SEO
Cap. 9 - Quick Start Checklist


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