Search Engine Optimization Book

SEO BOOK

Some of those programmers have told me what some would consider tricks that work really well, but only work really well because few people know about them.

Some of my friends have advanced blog spam scripts.

I do not try to promote the latest “Black Hat" techniques in this ebook because:

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They are the most likely to quickly change. Some things that are cutting edge and effective today can become ineffective and actually hurt you tomorrow.

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Some of them can be damaging to your brand.

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Aggressive techniques are the some of the most likely techniques to get your site banned.

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Some things are told to me as a secret and if they are made openly available to anyone (including search engine engineers – who have read this ebook) then they lose their value and I lose my resources.

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I do not have a ton of experience with exceptionally aggressive promotional techniques.

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People who use aggressive techniques are not evil or bad, but I can’t possibly put accurate, current, useful, and risky information out to everyone in an ebook format and expect it to not cause problems for some people.

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To me effective web promotion is balancing risk vs reward. This site got on the first page of Google for “SEO" within 9 months of making this site with less than $5,000 spent on promotion. Most sites do not need to use overtly aggressive and risky promotional techniques. SEO works so well because most sites on the web do not actively practice effective SEO.

Choosing a Domain Name

Before You Begin:

Often times many web based businesses fail because they do not have a functional business model. Before you even chose a name for your site you should know your target audience, what you intend to sell to them, and what will make your business idea unique or different than everything else that is already on the market.

Before you pick a domain name you should know your target audience, what you intend to sell to them, and what makes your business idea unique or different than everything else that is already on the market.

A Horrible Domain Idea:

Many people think it is super important to have keywords in a domain. People purchase domains like look-4-buy-cheap-discount-viagra-online-pharmacy.com.

This is a horrible domain name! Keywords in the domain name are usually important, but it usually can be done while keeping the domain short, memorable, and free of hyphens.

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