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SEO BOOK I created a display case with stacks of all the major stars and local popular players.
Each card was $1. It did not matter if the card was worth 25 cents or $4, I just put $1 on each of them. I kept up with whom was doing well and would buy up all the singles of people that were about to become popular. Buy price ranged from 3 cents to a quarter a card. Most of them I bought sold within a month or two.
With search you do not hunt for your customers.
While they are actively interested in your products or services they hunt for you.
By taking the time to go through their junk and making ordering simple I made money. That $1 display case was a gold mine. Usually that case sold more than my good cases did and I had small investment (other than taking the time to organize the cards).
I decided I would do this kid a favor and send him a free book on marketing from my favorite author. When I asked him if he wanted a free marketing book he spouted off Eminem lyrics. He got angry when I was trying to help him. He stated a few of the lines around I'd rather put out a mother **** gospel record All of his frustration he felt, all of his anger, and all the time he wasted were unnecessary. That is why search is powerful. You do not hunt for your customers, they hunt for you. You pick the keywords and the customer picks you. You not only "sell what your customers want," but you also sell it “while they are actively looking for it." Interactive Elements Resources cited: Permission Marketing (by Seth Godin) is a book about how to make many micro sales gaining permission with each sale.
( http://www.amazon.com/exec/obidos/ASIN/0684856360/ ) • List 5 problems your products solve. Which of these problems are most important to your target audience. Is there a problem your product solves that no other products do.
• List 10 terms or phrases your target audience would search for to find your products.
• Calculate the time you spend prospecting clients and the value of that time.
• Calculate the money you will save if you cut that time in half by ranking well for a few of the terms you listed.
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