Search Engine Optimization Book

Table of Contents

Why Search.

1

Want to Trade Links. ............................................ 93Free Links & Buying Links ................................... 95Finding Prospects ....................................................1 Waiting for Results .............................................. 103Interactive Elements ................................................2

Brief History of the Web 3

Interactive Elements............................................ 104Some Notes.......................................................... 109The Goal of a Search Engine...................................3

Pay Per Click 110

Origins of the Web ...................................................4 Before You Start .................................................. 110Commercialized Cat and Mouse .............................5 What is Pay Per Click .......................................... 111Choosing a Domain Name .......................................8 Overture ............................................................... 113Hosting....................................................................14 Ad Writing Tips .................................................... 115Interactive Elements ..............................................16 Customer Tracking and Bid Management......... 118Some Notes.............................................................16 Google Adwords .................................................. 119

General Internet Topics 17

Bonus Info: How to Improve Clickthrough Rate and Slash Google AdWords Costs to Maximize Profits:.................................................................. 123Changing Your Site ................................................19Copywriting.............................................................22Usability ..................................................................26 Resources Cited .................................................. 130Generating Revenue...............................................30 Some Notes.......................................................... 133Interactive Elements ..............................................32

Monitoring Results 135

Some Notes.............................................................34 When Results Don't Show .................................. 135

Writing for Search Engines 36

SEO Worst Practice Manual................................ 136Keywords ................................................................37 Other Problems.................................................... 139Meta Tags ................................................................43 Speeding Things Up - Paid Inclusion ................ 140Page Title Done Wrong ..........................................46 Other Search Engines ......................................... 142Page Title Done Right ............................................47

Hiring an SEO 145

Internal Linking.......................................................49 The Goal of this Ebook: ...................................... 145Navigation ...............................................................51 What are My Goals. ............................................ 145Optimizing Your Page Copy ..................................52 SEO Business Models......................................... 146Building Content ....................................................56 More Information on Buying SEO Services....... 148Interactive Elements ..............................................59

Quick Start Checklist 149

Some Notes.............................................................61 SEO Tools ............................................................ 149

Interacting with Search Engines 62

Picking a Product ................................................ 149Directories vs. Search Engines .............................62 Picking a Domain Name ...................................... 150Submitting Your Site ..............................................62 Domain Registration & Hosting.......................... 150Search Engines ......................................................70 Keyword Selection .............................................. 150Google .....................................................................70 Page Optimization ............................................... 151Yahoo! Search ........................................................79 Home Page Optimization .................................... 152MSN .........................................................................83 Site Optimization ................................................. 152Teoma / Ask Jeeves ...............................................84 Registering With Directories .............................. 152Comparing Search Results....................................86 Link Building........................................................ 153Text in Incoming Links...........................................86 Closing Tips ......................................................... 154Exchanging Links...................................................89