Hack 30 Create a Purchase Button for Services 
Streamline your purchase buttons for selling
intangible goods and services by removing unnecessary fields. By
removing certain shipping requirements, you can accept payments from
all buyers, regardless of whether they can provide confirmed
addresses.
PayPal allows you to accept payment for
almost any kind of tangible product or intangible service. When
you're selling services, much of the information
PayPal gathers is superfluous. You might not always need the
customer's address, for instance, and you most
likely will not need to charge any shipping or handling fees. By
eliminating these options in your purchase buttons, you can simplify
the checkout process for your customers, thus making it easier to
sell your services.
Here's the code for a service button, adapted from
[Hack #28] :
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input type="hidden" name="cmd" value="_xclick">
<input type="hidden" name="business" value="sales@payloadz.com">
<input type="hidden" name="item_name" value="Service">
<input type="hidden" name="item_number" value="Serv-001">
<input type="hidden" name="amount" value="1.00">
1. <input type="hidden" name="shipping" value="0.00">
2. <input type="hidden" name="handling" value="0.00">
3. <input type="hidden" name="no_shipping" value="1">
4. <input type="hidden" name="no_note" value="1">
<input type="hidden" name="currency_code" value="USD">
<input type="image" src=
"https://www.paypal.com/en_US/i/btn/x-click-but23.gif"
border="0" name="submit">
</form>
The difference between this code and an ordinary
Buy Now
button is the addition of two variables, shipping
and handling (lines 1
and 2, respectively), both of which are
set to 0.00. This trumps any shipping charges you
might have in your PayPal profile. Also, the
no_shipping variable
(line 3) instructs PayPal not to ask for a
shipping address, and the no_note variable
(line 4) turns off the note field during
checkout. All of this makes a simple and streamlined checkout
process.
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