Identify Yourself to Your Customers
Building
a relationship with your customers
translates into satisfied buyers who return to your site (or eBay
auctions) again and again. A basic step in building a relationship is
establishing your identity; your customers need to know who you are
and what you are about. Here are some ways PayPal can help you
establish your identity:
Set the string that appears on credit card statements.
When a buyer who
funded her payment with a credit card opens her monthly statement,
she will see a payment to PayPal. Unfortunately, some consumers have
a notoriously short memory and might not recall using PayPal and a
credit card to make a payment to your eCommerce site a month ago. To
jog their memories, PayPal allows you to choose an 11-character
string to be displayed on your customers' credit
card statements. To edit this string, go to the
Payment Receiving Preferences page
(shown earlier in Figure 3-1) and enter up to 11
letters and numbers that will identify your business to your buyers. Add appropriate email addresses.
Your PayPal account can have up to eight
email addresses listed, all of which
can be used to receive payments. If you are running two or more
separate businesses, each with its own identity or branding, you
might want to add an email address for each one. If you import both organic coffee and hand-rolled cigars from Bolivia
and would rather not be known to your coffee customers as a cigar
outlet (or vice versa), you can set up two email addresses, such as
sales@bolivian-cigars-4u.biz and
sales@bolivian-coffee-4u.biz. Each address can
be used to receive payments to your single PayPal account, but
without confusing your two brands to your probably mutually exclusive
sets of customers. See [Hack #8] for
more information on adding multiple email addresses to your account. Customize PayPal's checkout process.
See [Hack #51] for
ways
to customize PayPal's payment pages to match the
look and feel of your web site.
 |
If you're an eBay seller, see Chapter 4 for eBay-specific hacks.
|
|
|
Main Menu
|
