8.6 Google's Ad Programs
If the picture that arises when you think of Internet advertising
involves people in Armani suits pitchforking huge mounds of money
into bank vaults, think again. Huge ad budgets are so 1999.
Google's AdWords programs allow even small
advertisers to do keyword-based advertising on
Google's search results (or even on the keyword
results of Google's partner sites, if they wish). In
this section, Andrew Goodman chimes in to gives some tips on how to
make the most of your Google Adwords program, and we provide a
scraper that'll help you save AdWords on results
pages if you're doing a little research.
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