8.3 Google's Importance to Webmasters
But isn't Google just a search engine web site like
any other? Actually, its reach is far greater than that. Google
partners with other sites to use the Google index results, including
the likes of heavyweight properties AOL and Yahoo!. Not to mention
the multitude of sites out there making use of the Google API. So
when you think about potential visitors from
Google's search results, you have to think beyond
traditional search site borders.
It's becoming ever more important what Google thinks
of your site. That means you're going to be sure
that your site abides by the Google rules or risk not being picked
up. If you're very concerned about search engine
traffic, you're going to have to make sure that your
site is optimized for luring in Google's spiders and
being indexed in an effective manner. And if you're
concerned that Google should not index some
parts of your site, you need to understand the ins and outs of
configuring your robots.txt file to reflect your
preferences.
|
