Mapping It
Maps (like stock prices) represent a type of information Google doesn't own but does point to. This means that with the right keywords, you can get one click away from an on-screen map of an address - even a vague address. Google partners with Yahoo! Maps and MapQuest when you give it a hint that you're seeking an address.
Typing an entire address in the keyword box definitely does the trick. When you type an address as your keyword, Google delivers a standard search results page, at the top of which is an invitation to click over to one of the two map providers. (See Figure 16-3.) The two links are configured to display a map of your input address.
Google springs helpfully to action whenever it senses that you have geography on your mind. Entering just a postal zip code brings up the mapping offer, as does mixing a zip code with other keywords. Try a street name with its zip code - no house or apartment number - and Google gets the hint.
